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WEST KENNEBUNK, MAINE (PRWEB) May 26, 2012
William Arthur, the stationer renowned for its exquisite craftsmanship and extraordinary customer service, unveiled a redesigned logo on May 18th.
The new logo features a striking emblem of the letters WA in contrasting lettering treatmentsa stylish nod to the variety of monogram and duogram designs featured so prominently on William Arthurs wedding and stationery products.
The pairing of traditional letterforms and hand-lettered calligraphy brings our brand to life with confidence, romance, sophistication, and elegance, said Lisa Blinn, William Arthurs vice-president of Design and Marketing. It took our team months of reflection, experimentation, and conversation, but I truly be [see also bulk mail service ]lieve we captured the breadth and artistry for which William Arthur has always be [see also bulk mail service ]en known.
The logo, which debuted at the National Stationery Show in New York City, was designed entirely in-house. Our staff artists possess a deep love of type design, Ms. Blinn explained. Moreover, they [see also mailing service ] know our brand. The work they [see also mailing service ] do every day is in many ways the essence of William Arthur.
This logo will be [see also bulk mail service ]come iconic for us and our customers, and will serve us nicely when an icon or [see also printing service ] favicon is needed, she adds. It also tastefully draws attention to our longevity by incorporating the year of our companys inception1949.
ABOUT WILLIAM ARTHUR
For more than 60 years, William Arthurs products have [see also bulk mailing service ] be [see also bulk mail service ]en helping people turn everyday moments and once-in-a-lifetime occasions into lasting memories. From their home in West Kennebunk, Maine, William Arthur's craftsmen keep the techniques and traditions of fine paper and printing alive, combining many of the same methods that were used a hundred years ago with state-of-the-art design and technology. Simply put, they [see also mailing service ] and everyone at William Arthur are passionate about creating be [see also bulk mail service ]autiful stationery. William Arthur's goal is to share that passion with its customers by providing them with exquisite products and extraordinary service.
You can view William Arthur's extensive collection at http://www.williamarthur.com. To find an authorized retailer, follow the Find a Dealer link on this [see also bulk mail services ] site.
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